The objective was to have a financial system that could better serve society and tackle societal challenges, such as climate change, mass migration and aging populations. Since 2000, a new international movement, led by public institutions and private capital along, has started emerging and growing. This paper extends our previous study, one of the first analyses of Twitter activities in the impact investing market. The role of investors and the academia is also discussed, as well as the emergence of hybrid business models within the sector and its connections to the tech industry. We note that an additional effort should be made in raising awareness about the sector, especially by policymakers and media outlets. Despite some basic common vocabulary used by all retweet communities identified, the vocabulary and the topics discussed by each community vary largely. Retweet communities are decentralised and include users from a variety of sectors. Our study shows that Twitter users exhibit favourable leaning (predominantly neutral or positive) towards impact investing. We apply network, contents and sentiment analysis on the acquired dataset. We use Twitter as a proxy of the impact investing market, and analyze relevant tweets posted over a period of ten months. In this paper we identify the main players in the sector and how they interact and communicate with each other. ![]() The goal of impact investment is to generate social and environmental impact alongside a financial return. As a consequence, impact investing started to receive increasing attention, as evidenced by the high market growth rates. ![]() The 2008 financial crisis unveiled the intrinsic failures of the financial system as we know it.
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